Back before rigid cardboard containers, cigarettes were only sold in soft packs. Distributors needed something to keep the packs from bending, so cards were added as stiffeners. W.D.& H.O.Wills started a trend of adding simple illustrations in the late 1880s, thus transforming the cards into collectables. A popular series called “Did you know?” posed intriguing questions and answered them on the back of the card (they were like old fashioned Big Questions).
Did You Know? 25 Tidbits from Vintage Cigarette Cards